Cinnamon Rolls have been popular for many years in Iceland. Frón is the leading brand in the Icelandic market with close to one third of the total market. Mjólkurkex is also the most popular biscuit, but each year Icelanders eat 260 tons of the delicacy, or around 22 thousand kilos a month. It comes as a surprise to many that more than 50 years old traditional recapy is still increasing sales! The best selling Frón biscuit has been produced for more than 50 years, and the second best selling brand has been on the market since the company was founded or more than 75 years.
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